Tested Advertising Methods (Prentice Hall Business Classics)
Publisher: Prentice Hall
Publication year: 1998
ISBN: 0130957011
Description:
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
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